When Noize Records changed name to Alt Delete, little changed in their musical mission. This mission was to genuinely offer something different and shake a few heads in the process. What begun in the rumbling scene of Nottingham, where the Liars Club was regularly entertaining the folk who chose to think differently, soon migrated down to the capital. Label founders Ricky Haley and Jane Third set about enticing a plethora of exciting and alternative artists onto the Noize roster and began to give these people an understanding outlet that they hadn't had before. Now that they've dropped the Noize and picked up Alt Delete (or Alt <), an ambitious new club night is on the agenda named Delete Yourself and it seems like exciting times are ahead for the Alt Delete collective.

It's a bare fact that a label is only as good as its artists. The music is diverse, yet there is a theme or thread running through of sparky, twisted fun. There are elements of alt pop, retarded disco, post punk and innovative indie, but you get the feeling that pigeon holes mean little to Alt Delete. Third and Haley have introduced two Canadian outfits to the UK; Dandi Wind (Dandilion Wind and Szam Findlay) are electro synth pop stompers with the head of Bowie and the edge of Drexciya. Then all female five piece The Organ are a feisty mix of flanged keys, jarring bleeps and driving melodies atop sharp vocals and samples. Then there's London based and excellently titled New Young Pony Club who exude a lazy cool and drench old 80's pop rock in tough yet stark modern production. The music has a seductive edge with sharp and clever lyrics typified by the chanted 'Let your girlfriend do what your boyfriend can't' on single Apotemnophilia.

Moving on, there's post punk four piece Twisted Charm who are intense and thumping in their melodies to frame Nathan Doom's jagged lyrical commentary. Finally featured is a tough selection of remixes of the nu-rave madness brought by the Klaxons. The legacy of punk is highly visible at Alt Delete. There is that same intensity and desire to stand out from the rest. Doing something genuinely different is truly a hard thing to do and whilst the label's music is not completely dissimilar from certain others, this does not diminish the enjoyment. Further, Third and Haley have given alternative artists a voice and this should only be admired. It is important for labels to match their artist's ambitions not only in financial terms but also in respect of their passions as it should be this, not money, which the industry is built upon.

Energy and excitement is now being plunged into another showcasing tool, which is the London based night Delete Yourself. Alt Delete are aiming for an atmosphere 'like a gay club, even though it's not a gay club' in a club night which promises to 'do for indie club-goers what George Michael did for the LAPD: try to wank them off in a public toilet and then make a song and dance about it'. You can't argue with that, now can you! Kicking off this month (April 22nd at Barden's Boudoir, Stoke Newington) the night will mirror the label by not only showcasing alternative music and having a good time doing it, but also being selective in who appears. This is because 'we only want to put on bands that we love when they are available, instead of just filling x amount of slots every week with the latest crap'. The club night essentially says it all about the label. Passion, pride and pioneering with a healthy dose of debauchery thrown in!

Please see www.myspace.com/altdelete or www.noizeuk.com

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